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They are better than presenting products or services, photos, videos, and other files to be a successful site. And it’s like how a sitemap reveals a website’s design. Once you’ve added your content ideas, it’s time to start organizing them into groups. The easiest way to do this is to visually group similar content together. You can also use color to help unify each group of content. You’ll find the Sitemap board on the Project Plan board.

guide on how to plan a website structure

In fact, 89% of consumers will shop with a competitor after having a poor user experience. Use wireframes to get a grasp of your website’s functionality. Use the data you collected from your information architecture to form the layout and hierarchy of the page content. Using the data you gathered when working through the information architecture, try to find patterns in the way your target audience seeks for and accesses information. A sitemap can be useful for other people on your team or in other departments, such as graphic designers and programmers, who may be assigned to help with the website development. Create a sitemap to give you a visual representation of the navigation and flow of your site based on your IA analysis.

Create A Hierarchy

If you want to design a successful website, it’s crucial to know who will be using it. Customer personas are fictional, composite characters that represent a segment of your audience—based on customer research. They’re used by marketers, designers and creative teams to paint a clear picture of the target audience. They’ll help you choose a design style and write content that will connect with your customers.

That’s why you must ensure that your website’s protected by tight encryption standards. You should encourage customers to use a strong password to protect their data from cybercriminals. Additionally, employ two-factor authentication to secure accounts.

This article is intended to give you a hands-on guide on how to improve the websites you create. If you’re already an SEO expert, I’m sure you have your own methods that go beyond what we can cover here. Before you embark on the exciting phase of designing guide on how to plan a website structure a new website for yourself or your client, it’s important to plan the website structure for it. When forming the website structure, it is important to keep in mind that the page hierarchy is determined by the ‘weight’ (or ‘importance’) of the links.

  • Thus, organizing your website is necessary to gain ranks and SEO by search engines.
  • Rankings in the SERPs are connected to how easy a website is to use and navigate.
  • More than 50% of site traffic comes from search, as per BrightEdge.
  • Sitelinks are the block in the SERP that shows your domain along with several internal URLs grouped below.
  • It’s basically all of your website’s pages in one file that gets constantly updated.

Moodboards can help you visualize any aspect of your project. They can be literal and practical or they can be more about exploring tone and mood. You can create a moodboard for each of these separately or mix them all into one board.

Thus, organizing your website is necessary to gain ranks and SEO by search engines. Planning your website structure to fulfill all the requirements of the blog site. It includes some basic steps such as planning, internal linkages, URLs additions, site map, and many more. It is better to create a sitemap for your website as it is easy for search engines to index your pages faster.

Plan Your Website Design Project

Learn what are SEO-friendly URLs, how to create them, and why they should be a part of your SEO strategy. Trust factors directly determine the overall quality of web pages, especially on ecommerce websites. Read this article to learn about trust factors and how you can boost the conversion rate. I have been working for the website of hotels in South Delhi by the name of juSTa Hotels & Resorts. And i will definitely save your article as a good guide for me. In my experience, it is more advantageous in the long run to focus on making the site as logical as possible for the users first.

guide on how to plan a website structure

Think about who your audience is and what’s most important to them. If you don’t know who’s viewing your website, you won’t be able to create effective content. Don’t worry about style yet, just get everything in the correct location.

Create Your Websites Url Structure

You can see the cost per click on the search volume and the competition of the keywords you typed with this addon. You must start exploring research keywords and terms that can generate traffic. The paradigm website sitemap planning looks like a pyramid—the homepage at the top, the categories, then the subcategories beneath. Visualize how the additional pages diverge from the homepage into subtopics and folders. These sure-fire methods of planning a website structure diagram will bring you success.

guide on how to plan a website structure

Good website structure includes the site where the data and information are linked and related. Moreover, the most critical pages highlight keeping the content organized and straightforward. If you have a proper website structure with SEO-friendly organizations, users and Google understand this improved arrangement of the information and pages. Improving website structures matters a lot and plays an essential role in optimizing the website.

Step 3: Designing The Layout

(If I had to do this, I’d leave the site asap and go find a competitor!). Plan and build your website structure diagram and how it looks. These techniques will substantiate that the website will have the capacity to grow as needed. Rather than use full sentences, each element should have at least 1 to 5 words (‘About,’ ‘Contact Us’). You should figure out the site structure before turning them over to the designers. That’s even when the designer engineers wireframe and simulate before launching.

To put it simply, your website structure is the way information on your website is organized. It’s the way your pages are linked and the way navigation on your website works. In essence, it’s like a map you create beforehand to understand how your website will function so that your site visitors can easily navigate it. Visually designing sitemaps is important in properly planning your website. To plan your website structure for content is to break down the information into groups relating to the topics, main categories and subcategories your site covers.

You can also see the next 10 or export the keywords to a CSV file, which can be opened with Excell or Google Sheets. You have the option to see the search volume, SEO difficulty, estimated visits, where the page ranks, etc. Which means that they get a lot of traffic from organic search. For the competition, I would say that if your website doesn’t have a big authority or it’s a new website, don’t go over a competition score of 0.20. Next, you want to check the related terms that are usually at the bottom of the Google search page.

Brainstorm Your Website Categories

A messy website structure leaves users dissatisfied and makes it hard for search engines to decode your website intent. Therefore, you must plan your website structure before launching your site online. We have highlighted some crucial actions you should take to make your web pages SEO- and user-friendly. From the sitemap you created, you should have a better understanding of how many pages you will need for your website. Creating a flowchart or user flow diagram can help you map out a logical flow of how your ideal customer will access these pages.

Here, you’ll know how to take the first step in planning the business out and what steps you must follow to gain the best results. These steps will imply on the newly designed or already existing websites. We hope this article was helpful for you in creating a compelling website. Whatever steps you decide to take for website planning, be sure to use Lucidchart templates to create the documents you need to visualize your goals and to collaborate with your team.

You can see on the image that you can export these terms to CSV. Then you can easily add them to your Google sheet document. Save these terms into your sheet or document with search volume and competition. My next step would be to dive into the keyword research. This will identify the starting point of yours or my research.

After the feedback comes in and everybody has signed off of the project, you can publish to a live site and let your customers know that site is available. Try to make sense of how your information is displayed and how your visitors will access it. Even if you could, pretty pictures and colors alone will not drive customers to your site in the numbers you expect.

Describe Pain Points & The Ideal Experience

Search engines enhance their algorithms to cater to user needs, so the best way to evaluate your website’s structure is to look at it from the perspective of a user. In many cases, a user’s journey through a website starts from the menu, so it has to feature all important sections. The menu can be placed in the top of the page or on the left, as well be opened by click or by hover. Depending on the site architecture, it can have one or several types of menus. The important thing is that the menu should be easily accessible on both desktop and mobile devices. You’ve already analyzed which keywords work for your rivals.

The next step in our guide for how to structure your website for SEO is to establish your header and footer. The hierarchy of your website is a system that organizes your web pages and content. In other words, think of your site hierarchy as a map of your website.

Let’s dive into the process of creating a website structure step by step. This is the most popular type of structure that can be applied to a website of any specification. It follows a hierarchy of categories, moving from general pages to more specific ones. It’s a rare type of site organization where each page can be accessed from any other page.

With research, you know what potential clients are searching for. More so, you’ll have extra knowledge on how you’ll compete with your competitors. So, your actual content and pages are searchable and visible on Google. It’s to focus on delivering a beneficial experience to the users.

Note this pointer that whatever design skills they have, anyone can draft a sitemap. It’s because it’s only an outline or flow-chart of the essential contents for your website. The sitemap provides the web designers a clear outline of the website’s information layout.

Parsing and web scraping tools can help you automate data processing and gain better data visualization. You should identify standard sections and incorporate them into your website. Today, it isn’t easy to run a business without a website. For instance, if people want to buy a pair of shoes, they will type “best shoe vendors” into Google’s search box. And if you don’t own a website, individuals can’t find your store.

Use other tools like Google Keyword Planner and Google Trends and visit relevant forums to expand the list of keywords. It’s important to include queries of different search volume to cover both general inquiries and very specific intents. The important thing to remember is that you need to involve SEOs, UX designers, and content specialists to work on an effective site structure. This way, you won’t miss a thing and a website will be both user and search engine friendly.